RICO SASONGKO; RIKI SASONGKO; LUTHER FIRDAUS SILABAN; PANCA PRATAMA; SITI KUSNUL KHOTIMAH. Pengaruh Diskon Dan Promosi Terhadap Keputusan Pembelian Mcdonald’s. Jurnal Kajian dan Penalaran Ilmu Manajemen, [S. l.], v. 3, n. 1, p. 236–249, 2025. DOI: 10.59031/jkpim.v3i1.568. Disponível em: https://jurnal.aksaraglobal.co.id/index.php/jkpim/article/view/568. Acesso em: 4 jun. 2026.