Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement

Cindy Pramita; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardhana

doi:10.59031/jmsc.v3i1.516

Authors

Cindy Pramita Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang
Ludi Wishnu Wardhana Universitas Negeri Malang

DOI:

https://doi.org/10.59031/jmsc.v3i1.516

Keywords:

Consumer, Satisfaction, MSMEs

Abstract

This research employs qualitative and quantitative methods to ascertain the impact of a Chinese-themed atmosphere and stakeholders. The research sample utilized Nvivo and comprised 150 respondents, representing consumers of non-Halal culinary MSMEs at PIK. The research findings demonstrate that the establishment of a Chinese-themed ambiance and stakeholder engagement significantly enhance consumer satisfaction in non-halal culinary MSMEs at PIK, North Jakarta. This amalgamation of methods not only improves the client experience but also generates chances to cultivate customer loyalty and bolster MSME competitiveness. Enhanced execution of stakeholder engagement and ongoing innovation can further propel success in this area.

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