NUDGE THEORY FOR HR LEADERS: STRATEGI MEMPENGARUHI PERILAKU KARYAWAN TANPA PAKSAAN. : (FOKUS: MENGGUNAKAN DESAIN PILIHAN (CHOICE ARCHITECTURE) UNTUK MENINGKATKAN PARTISIPASI PROGRAM PELATIHAN)

Olivia Dewi Lestari; Fitriani Fitriani; Lisa Fitriana; Mochammad Isa Anshori

doi:10.59031/jmsc.v4i2.813

Authors

Olivia Dewi Lestari Universitas Trunodjoyo Madura
Fitriani Universitas Trunodjoyo Madura
Lisa Fitriana Universitas Trunodjoyo Madura
Mochammad Isa Anshori Universitas Trunodjoyo Madura

DOI:

https://doi.org/10.59031/jmsc.v4i2.813

Keywords:

manajemen sumber daya manusia, Teori Nudge; Arsitektur Pilihan; Manajemen Sumber Daya Manusia; Partisipasi Pelatihan Karyawan; Ekonomi Perilaku; Teori Penentuan Diri

Abstract

Transformasi digital menuntut organisasi untuk meningkatkan kompetensi karyawan melalui program pelatihan, namun tingkat partisipasi karyawan sering kali masih rendah meskipun fasilitas telah tersedia secara memadai. Penelitian ini bertujuan untuk menganalisis peran Nudge Theory sebagai strategi dalam memengaruhi perilaku karyawan terhadap partisipasi program pelatihan, dengan fokus pada penerapan Choice Architecture dalam konteks manajemen sumber daya manusia. Penelitian ini menggunakan pendekatan kajian literatur dengan strategi integrative review yang mengkaji berbagai publikasi ilmiah bereputasi terkait Behavioral Economics, human resource development, dan pembelajaran karyawan. Hasil penelitian menunjukkan bahwa intervensi berbasis nudge, seperti pengaturan default, penyederhanaan pilihan, dan penggunaan pengingat kontekstual, secara konsisten mampu meningkatkan partisipasi pelatihan karyawan secara sukarela. Selain itu, efektivitas intervensi tersebut dipengaruhi oleh integrasi dengan faktor motivasi intrinsik yang selaras dengan prinsip Self-Determination Theory. Penelitian ini memberikan kontribusi konseptual berupa kerangka integratif yang menggabungkan perspektif Behavioral Economics dan human resource development, serta menawarkan implikasi praktis bagi HR leaders dalam merancang strategi pembelajaran yang lebih efektif, adaptif, dan berbasis perilaku.

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