STRATEGI PENGEMBANGAN PANTAI SEBAGAI DESTINASI EKOWISATA

Abstract

The aim of this reseach  was to find the right strategy to develop the beach of Sipelot by taking into account the potential of tourism supply and demand. This research uses descriptive qualitative method, with observation, interviews, questionnaires as instruments for collecting data and analyzing data using SWOT. The results of the IFAS and EFAS analysis the Sipelot ecotourism coastal in quadrant I, which means growth strategy, meaning that Sipelot beach ecotourism will provide benefits if developed sustainably